Instagram and Facebook are a constant feed of breakfasts, lunches and dinners - free marketing channels to inspire and promote your kitchen.
Here are some simple rules to keep in mind when posting information on your venue:
Understand the platform(s) you're going to use. Twitter is less visual then Instagram, so tailor content for both
Use the lingo and tone that goes with each social platform. Facebook is casual, use hashtags on Instagram, and keep it brief on Twitter. Follow leaders and people you are inspired by in the industry, and learn how they promote themselves and their food
Use popular foodie #hashtags in your posts that are relevant to your dishes, like #instagood #goodservice #foodphotography #dishoftheday #PotD. This makes it easier for people to find your food
Create your venue's identity. Start with a hashtag, #yourvenuename
Know your brand voice and keep things consistent. While it's important to be creative, the look and feel of your venue should run through every picture and post
Go at it alone. Follow and watch how others similar to you in the industry are doing it for your own social media template
Post lengthy posts. Remember to keep things short, sharp and sweet. Like you - everyone is short on time
Overdo your use of #hashtags
Ignore your followers. It's not called social media for no reason - so keep up the conversation with current and future customers
Click here for more on how to share the best of your food on social media, #nofilter needed.